Managing the Franchise Ad Fund: Transparency, Reporting, and Avoiding the Usual Fights
No topic generates more franchisor-franchisee friction than the marketing fund. Owners pay in every month and can't see what comes out; franchisors spend in good faith and get accused of waste. How to govern, report, and communicate an ad fund so it builds trust instead of burning it — allocation rules, the annual report that actually answers owners' questions, and the local-vs-national balance.